On July 20th, 2008, YouTuber John Burgandy uploaded a video highlighting several memorable quotes from the film (shown below, right). On February 23rd, 2006, YouTuber Sobe58 uploaded a video featuring Will Ferrell's audition tape for the film (shown below, left), accumulating over 2.3 million views and 1,100 comments in the first eight years.
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The film news website Empire ranked Ron Burgundy as #26 in their list of “100 Greatest Movie Characters” and ranked Anchorman as #113 in their list of the top 500 films of all time. As of June 2013, the film has a 66% rating on the movie review site Rotten Tomatoes. The film grossed $28.4 million on opening weekend and a total of $90.5 million worldwide, outperforming its $26 million budget. Ron Burgundy's media tour and the Dodge Durango campaign were largely met by positive responses from numerous advertisement news and review sites, with the Chrysler group reporting a 36% boost in November sales over the previous year and FilmSchoolRejects calling the efforts "innovative" for experimenting with the concept of reverse product placement in promoting a film. In addition to a string of surprise guest appearances on television, Ron Burgundy's name even made it the front page of Reddit with a photograph of Will Ferrell, dressed as his fictional character and holding a box of donuts and a malt liquor beverage, ostensibly taken by an onlooker in Milford, Connecticut. In late November, Will Ferrell set off on a press tour across the country as Ron Burgundy, starting with co-hosting an evening news program on North Dakota's KX News, interviewing Peyton Manning for ESPN's SportsCenter and announcing the Olympics curling trials for the Sports Network in Canada. In addition, a number of other promotional games were released around the same time, including an iPhone app game titled Scotchy Scotch Toss and a Dodge-branded mini-game called Hands on Ron Burgundy.
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In early October, Dodge began airing a series of more than 70 spot commercials for its Durango SUV starring Will Ferrell as Ron Burgundy, many of which have garnered hundreds of thousands of views on YouTube. In the following months, the promotional account continued to bring the latest updates in casting and production, as well as a series of YouTube teasers which were simultaneously released via Funny or Die, leading up to the unveiling of the official trailer on June 18th (shown below):
That same day, the official Twitter account of Ron Burgundy was launched. Then on March 28th, 2012, Ferrell appeared on the late night talk show Conan in character as Ron Burgundy, during which he announced the commencement of a sequel to Anchorman (shown below). On April 30th, 2011, Ferrell told journalists that Paramount Pictures refused to take on the sequel. Paramount basically passed on Anchorman 2. On April 29th, 2010, McKay tweeted that Paramount had passed on producing Anchorman 2. On July 23rd, 2008, director Adam McKay announced that he and Ferrell had begun working on a sequel to Anchorman. On July 9th, 2004, the film Anchorman: The Legend of Ron Burgundy was released in theaters, which centers around the protagonist Ron Burgundy and his relationships with his news team and his love interest Veronica Corningstone (played by Christina Applegate).
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