

“If I ever were to forget that song, somebody would always remind me of it. “It’s pretty much stuck on loop,” he laughed. DJs across the country - from San Francisco to Detroit - have told Gardner they’re beginning to add the song to their playlists.Īnd for Honigford, “Pump It Up” won’t disappear again any time soon. At bars and clubs around Ann Arbor, spanning Scorekeepers to LIVE, Gardner receives requests to play the song. At the Big Ten Championship Game in Indianapolis, the Michigan student section sang it a cappella. Brightside.’ For a university and a fanbase that is so about tradition, it was cool to be a part of something that is brand new and innovative.” “This was the first thing they’ve really clung onto since ‘Mr. “It was really cool to see this fanbase cling onto something,” Justin Roh, one of three Blue By Ninety hosts, said. Within an hour, a couple hundred orders had already been placed. They released the gear on the Sunday after The Game, splitting their profits with Honigford on an NIL deal.

In the weeks leading up to the Ohio State game, Honigford worked alongside the hosts of Blue By Ninety, a podcast on the Maize n Brew network, to design “Pump It Up” merchandise.
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“Pump It Up” pandemonium was in full force. “It says pump it up, so you can’t help but try to get hype and get the energy to a higher level,” Gardner said. The coaching staff embraced it, too - one time after practice, the defensive staff ambushed the players’ cold pool while the song blared in the background. “Pump It Up” blasted during teamwide stretches and roared during the infamous “Beat Ohio” drill as a way to turn the intensity up a notch. When Honigford introduced the song to his teammates later in the summer, it drew rave reviews. That was the first song I put on and it would get us all going in the morning.” “Because our group was so small, our strength coaches would let me DJ the weight room. “I don’t always have the most energy that early,” Honigford told The Daily this week.
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Honigford’s internship had standard hours, forcing his workouts to take place in the wee hours of the morning. BEST SPORTS SONGS & STADIUM MUSIC NEW HYPE Songs, Running Music, Sports Music, GYM, Workout Music More stadium anthems ripe for the playlist: Republica, Ready to Go DJ Khaled, All I Do is Win T.I. 235: A couple of big portal decisions coming up for Husker targets plus hoops and a farewell.

But, in time, the fad faded into the abyss, lost amidst long-winded playlists and endless shuffles. A self-proclaimed music buff, Honigford discovered the song alongside a group of friends.

Honigford first heard “Pump It Up” in a rather innocuous fashion back in 2019, shortly after Endor’s remix dropped. Around Ann Arbor, people recognize Honigford as the “Pump It Up” guy and frequently holler those three words at him, the fifth-year tight end says. Commercial reproduction, distribution or transmission of any part or parts of this website or any information contained therein by any means whatsoever without the prior written permission of the Club is not permitted.See, Joel Honigford laughs about the backstory now, amidst this time of “Pump It Up” hysteria. This website is the only official website of the New England Patriots and is © Copyright New England Patriots (the "Club").
